AMO Accounting Project
A Vibrant Visual Identity and a Successful Online Presence
At Buddy Bear Digital, we embrace challenges that involve creating and developing unique visual identities that capture the essence of brands. Our work with AMO Accounting was an example of this.
For AMO Contabilidade, we opted for an approach that united the visual with the intrinsic Brazilianness of the company. We used a design that incorporated sinuous lines and vibrant colors that reflect the creative and optimistic spirit with which Brazilians face the complexities of the accounting and tax world. The colors chosen are reminiscent of the Brazilian flag, reinforcing the commitment to Brazilianness.
Our approach was not limited to the design of the logo, but extended to the typography chosen for the other letters of the word "AMO". These letters feature a solid and imposing typeface, conveying reliability and authority - crucial attributes for an accounting firm. This mix of visual elements reflects the balance between the creativity inherent in Brazilian culture and the solidity required in its field.
With the renewed visual identity, our team also focused its efforts on creating a consistent online experience. We developed a new graphic design for the website that reflects AMO Contabilidade's new visual identity and optimized the social networks to maintain a standardized layout.
Our partnership with AMO Contabilidade also involved the management and development of its digital media. We created and developed advertising campaigns and content for their social networks, keeping the brand in the spotlight. This not only increased AMO Contabilidade's online presence, but also significantly improved their SEO, resulting in higher rankings in Google's organic search results.
We are proud to be responsible for the management and metrics of AMO Contabilidade's social media posts. This strategic approach helped strengthen engagement with their audience, and our ongoing partnership continues to bear fruit.
In the end, the branding project with AMO Contabilidade was more than just creating a new visual identity and online presence. It was a celebration of Brazilian identity, reliability and innovation, which AMO Contabilidade incorporates into its work on a daily basis.
